1. When testing a site use a fresh perspective. Ask someone else to browse the site pretending to be a new user or better still invite a computer novice to try out your site. Be sure to test your site often and from a variety of perspectives.
2. Keep it simple. Avoid overcrowding with advertisements and more than 3 font types or sizes. Keep in mind that your visitors are usually there looking for specific information not for the fancy design of your site.
3. Get to the point with effective writing. Use professional business language if you want to be regarded as a professional business. Use short and consise phrases and ojbectional language.
4. Design a functional user interface. Guide your visitors by creating simple menus so they can find what they are looking for easily.
5. Focus your visitors’ attention buy using design elements and images to guide their eyes to specific parts of the website.
6. Value your visitors’ time and patience. Dont force users to fill out long forms in order to try out a feature. Keep forms simple and only require the information that is really necessary. Most people are unlikely to give personal information in order to demo a product.
7. Make your pages obvious and self-explanatory. A novice computer user should be able to navigate your site easily. Avoid asking a lot of questions and making your visitors think what the purpose of your site it. Your site’s objective should be clearly defined.
